10th Annual Consumer Trends Forum
21st Century Trends: Technology, Diversity, Sustainability
Insights to Innovation
Hotel Kabuki, San Francisco
May 6-8, 2009
Consumers used to be easily characterized by age, income and other demographics, making it straightforward to design and market products that met relatively few failures. Today's consumer is much harder to define, requiring a wider view and a willingness to try new approaches to product and market development.
The Consumer Trends Forum, a two-day conference featuring top trend experts, will give you the tools you need to navigate today's diverse and ever-changing marketplace. By examining the consumer through a broad range of perspectives, the Trends Forum will help you gain a big-picture understanding of what is influencing consumer purchasing behavior today.
Program Overview
Download Program Flyer (PDF)
(View the complete Forum program online)
WEDNESDAY, May 6
- Cowgirl Creamery and Tresch Farm Tour
- Mission District Tour
- Chinatown Tour
THURSDAY, May 7
- Trend Hunting (Keynote)
Jeremy Gutsche, TrendHunter.com - Seven New Dynamics in American Society
Paul McIntire, Ph.D., Senior Vice President,, DYG Inc. - Fast Moving Consumers. Shifting Strategies
Rich Godwin, Head of Industry, CPG, Google, Inc. - Applying Critical Trends to New Product Development and Marketing
An Interactive Group Excercise led by Lee Boylan, DYG - Marketing to Diverse Consumer Groups
Michele Valdovinos, Senior Vice President, Phoenix Marketing International - Digital Green Portfolio
Mark Johnson, an architect and Senior Manager Architecture & Design Marketing, Whirlpool Corporation - Earth Pledge FutureFashion Initiative
Leslie Hoffman, President and Executive Director of Earth Pledge
FRIDAY, May 8
- Portrait of a Hungry Generation: How Gen Y Eats
Kara Nielsen, Trendologist, The Center for Culinary Development - Sustainable, Organic, Local - Changing Attitudes of Today’s Food Consumer
Josh Viertel, President, Slow Food USA/Slow Food Nation & Co-director, Yale Sustainable Food Project
- Consumer Trends in California Energy Management
David Wooll, Director of Program Marketing, Pacific Gas & Electric
- The Age of Web 2.0 and Social Media - Marketing Trends and Tools
Susan Etlinger, Vice President, The Horn Group - Insights to Innovation - Trends Forum Lessons for ACTion
Panel Discussion
SATURDAY, May 9
- Napa Valley Tour
- Ferry Plaza Marketplace Tour
Who Should Attend?
The Consumer Trends Forum is THE conference to attend for anyone seeking to reach consumers with a message, service or product.
- Brand Managers/Marketing Directors
- Product Developers/Designers
- Trend Researchers/Managers
- Venture Capitalists
- Advertising/Public Relations Managers
- Food Technologists/R & D Managers
- Consultants to Consumer Businesses and Industries
- Business/Marketing Educators and Students
- Market Researchers/Directors
- Business Home Economists/Dietitians/Nutritionists
The Hotel Kabuki, Our Host...
ACT's 10th Annual Consumer Trends Forum will be held at the elegantly appointed Hotel Kabuki in San Francisco, CA. Recently renovated, the new décor elegantly balances the refined beauty of the East and West. Experience a sense of place that reflects both historic and worldly Japantown as well as the pulse of San Francisco. The location is central to shopping, dining, university and medical center businesses and entertainment, including a new Sundance film theater complex and a choice of music venues within walking distance. The Hotel Kabuki has offered Consumer Trends Forum registrants a discounted rate of $189 USD. Click here to take advantage of this special discounted rate today!